Add multi-tasking Intelligent Nutrients’ PureLuxe Shampoo to your hair care regimen. PureLuxe works to cleanse and replenish dry damaged hair while adding volume and shine. Intelligent Nutrients’ PureLuxe Shampoo is specially formulated for daily use on dry damaged or color-treated hair. Gently cleaning without stripping hair of moisture PureLuxe leaves hair silky and full of body. This multi-purpose product leaves coarse hair manageably soft and smooths damaged ends. Color junkies can breathe easy knowing that PureLuxe’s low pH levels protect color from fading and plant-based ingredients such as lemongrass and geranium refresh follicles naturally. Gentle cleansing for damaged or dry hair Silicone free Mild enough for daily use Color safe and non-toxic Also good for coarse hair About Intelligent Nutrients Intelligent Nutrients believes that it’s time to put health back into the health and beauty business providing products that are safe and sumptuous. From raw ingredients to the finished product Intelligent Nutrients ensures that each step of the manufacturing process results in the highest quality most sustainably made product possible. All Intelligent Nutrients products are manufactured with 100% renewable energy as demonstrated by the Green-e seal on all product labels. The Intelligent Nutrients Minneapolis MN headquarters is 100% powered by renewable energy. IN products are never tested on animals.